Hero banner: Title reads “The COO is the most misunderstood seat in a small business.” with subtitle about CEO vs COO and when you need one, in a leadership article.
Leadership & Management

What Does a COO Do? The Complete Guide for Small Business Owners

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What does a COO actually do at a small business? This guide covers daily responsibilities, the CEO vs COO distinction, and how the role changes by company size. No Fortune 500 theory.