$4.66
average cost-per-click across all industries on Google Search Ads
3.75%
average click-through rate for Google Search Ads across industries
$9,000
typical monthly Google Ads spend for a competitive local service business
200%
average ROI reported by businesses using Google Ads: $2 earned per $1 spent
Average Google Ads Cost-Per-Click by Industry
Google Ads Budget Estimator
0
Estimated monthly clicks
0
Estimated monthly leads
$0
Cost per lead
| Campaign type | Placement | Avg CPC | Best use case | Min monthly budget |
|---|---|---|---|---|
| Search Ads | Google results page | $1.50–$7+ | High-intent buyers searching now | $500+ |
| Local Service Ads | Above search results | Pay per lead ($25–$85) | Local home, legal, medical services | $500+ |
| Display Ads | Websites in Google network | $0.50–$2.00 | Brand awareness and retargeting | $300+ |
| Performance Max | All Google channels | Variable | Conversion-focused, automated bidding | $1,500+ |
Warning: “Broad match” keywords will drain your budget fastGoogle’s default broad match setting will show your ad for searches that have nothing to do with your business. A plumber bidding on “pipe” can end up paying for “pipe dream” and “pipe bomb” searches. Start with exact match and phrase match, then expand only after reviewing your search term reports weekly.
Tip: Your Quality Score directly lowers your cost-per-clickGoogle charges less per click to advertisers whose landing pages and ads closely match the search query. A Quality Score of 8-10 can cut your CPC by 30-50% versus a competitor with a score of 4. Tighten your ad groups, match your headline to the keyword, and send clicks to relevant landing pages.
Tracking your ad spend against real business financials?
